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- Onboarding the Next Million Gamers to Web3 - A Case Study by Yoda Labs
Onboarding the Next Million Gamers to Web3 - A Case Study by Yoda Labs
Explore how Yoda Labs grew a Web3 game to 200k gamers
Yoda Labs
July 14, 2023
Web3 and blockchain based gaming are revolutionizing the gaming industry with its decentralized experiences. However, reaching a broader audience and breaking out of the Web3 bubble and echo chambers poses significant challenges in the Web3 gaming space.
After months of dedicated work, Yoda Labs presents a groundbreaking case study that unveils a strategic approach to:
Onboard waves of traditional players to Web3 gaming
Hence, grow the Web3 gaming space
Hence, grow the Web3 content creators who are unable to reach traditional gamers
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The Challenges
The main challenge in simple lies in bridging the gap between the Web3 gaming space and the mainstream gamers who remain unaware or hesitant to explore decentralized platforms.
The Web3 marketing efforts struggle to reach these untapped audiences, and the complexities of Web3 onboarding pose additional barriers to adoption. This is often voiced by various Web3 content creators 👇️
Understanding the gaming content market in web2 is how you add more value to web3.
It's easy to say "Oh they will come eventually" it's hard to become someone who helps bring gamers to web3.
Games and creators need to be versatile.
— XSET Brycent (@brycent_)
6:28 AM • May 10, 2023
web3 games only using twitter to market their games completely miss the point
their is no such thing as "web3 gamers" to sell your games to
web3 gamers are people who are looking to extract money -> not good for your business
true gamers play games which are engaging, the… htttwitter.com/i/web/status/1…t
— apix🎮 (@apixtwts)
10:37 AM • Jul 10, 2023
Yoda Labs Approach and Strategy
Yoda Labs has always been committed to bring the next million gamers and grow the Web3 gaming space which is only possible by onboarding waves of traditional players.
In this quest, Yoda Labs has formed a network of about 100 Web2 traditional gamers and streamers from all over the world. Convincing these traditional players to dive into the realm of blockchain-based games has been a challenging journey. However, we're witnessing an exciting shift in the gaming landscape as the improvement trend in the quality of blockchain based games is capturing their attention and piquing their interest.
Therefore, upon advising the game to create an invisible player onboarding experience for gamers (no wallet, crypto or blockchain elements), Yoda Labs started a Web2 streamer campaign for a Web3 game with the scope of:
4 Months duration
4 digit $ marketing budget
5 traditional streamers with followers from 50k to 2Mil gamers
Results
The results has been groundbreaking 👇️
The Facebook page of the game received +1.8 Million views
Google Play store page received 1.2 Million visits with almost 200k (%16) downloads
Thousands of constantly active players on a daily basis
Verdict
The challenges still exist for Web3 gaming however the key to growing the blockchain based gaming is very likely to be through the traditional gamers, streamers, content creators, invisible player onboarding experiences.
As a final note, Yoda Labs is calling all the gaming studios who wish to participate in our next Web2 streamer campaign case study.
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